Paula French

Director

Paula French is a Director at Search Influence, a leading digital marketing agency specializing in higher education. With over 15 years of experience crafting and leading digital marketing campaigns for major organizations, Paula has a proven track record of helping institutions like Tulane School of Professional Advancement to effectively reach and engage their target audiences.

Paula specializes in higher education marketing measurement and aligning marketing solutions with institutional goals. Her expertise extends across many industries, with a focus on higher education, healthcare, and hospitality. Paula is a sought-after conference speaker, regularly appearing at events including UPCEA, LocalU, PubCon and MozCon, as well as contributing her thought leadership to podcasts and publications such as University Business.