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Higher education marketing is evolving, and universities that fail tooptimize for SEO are missing out on thousands of potential students.
In this episode ofThe Enrollment Clinic, I sit down withPaula French, Director of Sales and Marketing atSearch Influence, to break down howsearch engine optimization (SEO) can drive enrollment growth for universities.
We cover:
✅Why 51% of universities lack an SEO strategy (despite 84% of leaders saying it's crucial)
✅The biggest SEO mistakes in higher education and how to fix them
✅How prospective students search for online and adult learning programs
✅Google, AI, and the future of university search marketing
✅The role of SEO in university enrollment strategy
If you’re involved inhigher ed marketing, admissions, or enrollment management, this episode is packed withactionable SEO strategies to help youincrease visibility, boost applications, and optimize digital recruitment.
Director
Paula French is a Director at Search Influence, a leading digital marketing agency specializing in higher education. With over 15 years of experience crafting and leading digital marketing campaigns for major organizations, Paula has a proven track record of helping institutions like Tulane School of Professional Advancement to effectively reach and engage their target audiences.
Paula specializes in higher education marketing measurement and aligning marketing solutions with institutional goals. Her expertise extends across many industries, with a focus on higher education, healthcare, and hospitality. Paula is a sought-after conference speaker, regularly appearing at events including UPCEA, LocalU, PubCon and MozCon, as well as contributing her thought leadership to podcasts and publications such as University Business.
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