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Nov. 14, 2024

Scaling the Impossible: How University of the People Grew from 137 to 150,000 Students in Just 15 Years

Scaling the Impossible: How University of the People Grew from 137 to 150,000 Students in Just 15 Years

In this episode of The Enrollment Clinic, we sit down with Asaf Wolff, Senior VP of Enrollment at University of the People, to dive into the remarkable journey of scaling a university against all odds. Asaf shares insights on growing an online learning institution from 137 students to a projected 150,000 by 2025—all without tuition. We explore innovative strategies, from eliminating outdated admissions requirements to creating a model based on volunteer-driven education. This episode is packed with practical takeaways on non-traditional growth tactics, content marketing, and using data to find the “blue oceans” in enrollment. If you’re looking to disrupt higher ed or scale on a budget, this conversation is one you don’t want to miss.

Asaf Wolff Profile Photo

Asaf Wolff

SVP Enrollment

Over the past decade, I’ve had the privilege of leading the growth at University of the People from a small 5-employee, 500-student operation to serving over 150,000 students, making it one of the top 10 universities in the US and the fastest-growing institution in the country.